11قَومَ فِرعَونَ ۚ أَلا يَتَّقونَMuhammad Asadthe people of Pharaoh, who refuse to be conscious of Me!"1Lit., "Will they not be [or "become"] conscious [of me]?" Zamakhshari and Razi understand this rhetorical question in the sense apparent in my rendering, namely, as a statement of fact.